While Chrome's ad blocker won't block off all ads, it will make sure it kills off all those that are annoying.Īfter all, it's not text-based ads on the side of the page that annoy us, but rather those full-page "I'll cover the entire article while you're reading" type of ads that we'd all love to go see gone. The company has issued a warning to website admins, telling them they should start assessing their ads and take out any that are particularly disruptive, the Wall Street Journal reports. It may seem a bit odd that Google, a company that makes the biggest chunk of its money from advertising, is planning to introduce its own ad blocker into Chrome, but that's exactly what the company plans to do, even if that means some of its own ads will get thrown out the door. Google is reportedly already making it clear to publishers that their ads may very well get blocked if they don't abide by the rules. In the report, you'll learn about any issues found with your site and how to address them.That built-in Chrome ad blocker that Google was talking about a couple of months back will be introduced to the browser early next year. If ads are being removed from a site that you own, visit the Ad Experience Report.
The standards discourage the types of ads that are particularly annoying to people. Stop Chrome from blocking ads on your siteĬhrome removes ads from websites that violate the Better Ads Standards.
You won't see ads on websites that have poor ad experiences, like:
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